MelCole, which are India’s first professional agency, for which Praveen was a founding director came into existence for providing crisis support to industry associations in facing crisis. Praveen led the execution teams for crisis communication campaigns for ISMA, AISPMA, CMA, FIP and Oberoi Hotels. In addition, Praveen has been India lead in the global crisis teams for leading companies like FedEx, Hewlett-Packard, Dow Chemicals, DuPont and many more.

PR Square is able to provide hands-on crisis communication support, including discharging the role of spokesperson and crisis cell out-reach coordination.